Take your marketing efforts to the next level

I’m Will Crowley, a marketing consultant and operator guiding the growth efforts of small to medium sized mission-driven brands

About

From my time working with fast-growing, innovative startups and best-in-class Fortune 500 firms, I bring the toolsets, techniques, and experience companies need to grow sustainability and achieve their business goals with effective marketing tactics.

Whether your brand needs to cut through a crowded marketplace, you're launching a new product, or you're looking to scale your marketing and sales infrastructure, I can help your organization put a proven plan and process in place.

(Schedule an intro call using the form below)

Beyond consulting, I also serve as a marketing coach for Pathrise, write about marketing on Medium, and chat marketing on podcasts

Services

Growth, Brand, and Product marketing support to help your company achieve its goals

(Examples hyperlinked where appropriate)

Brand Marketing

  • ➜ Brand strategy development and positioning

    ➜ Messaging and storytelling frameworks

    ➜ Brand and editorial guidelines

  • ➜ Technical SEO and website audits

    ➜ Keyword research and planning 

    ➜ Copywriting (see writing samples)

Content Marketing / SEO

  • ➜ PPC campaign management (Google Ads, Bing Ads)

    ➜ Social media advertising (Meta/FB, LinkedIn, Instagram)

    ➜ Media planning, management, and reporting

Paid Media / Search Engine Marketing

  • ➜ Press release writing and distribution

    ➜ Media outreach and placements

    ➜ Media training and interview preparation

Press/Media Relations

  • ➜ CRM integration and optimization (Hubspot & Salesforce certified)

    ➜ Marketing automation setup and management

    ➜ Data analysis and reporting

Marketing Operations 

  • ➜ Audience / ICP definition

    ➜ Competitive analysis and market research

    ➜ Sales enablement and training materials

Product Marketing

Need help with web design/development or event marketing? While these aren’t my specialty, I’ve built up a network of talented freelancers I partner with to help meet your needs! 

Fill out the form or click the icons below to get in touch.

Work

Showcasing Success: A Glimpse into Impactful Client Engagements

Privacy Technology Consulting Firm

POSITIONING | SEO STRATEGY | WEBSITE DESIGN & DEVELOPMENT

Worked directly with the CEO to refine company positioning in the short term and build a content strategy based on targeted keyword research. Delivered messaging framework, content marketing plan, and an SEO-optimized website in <1 month

Mental Health Startup

PAID MEDIA | CONTENT MARKETING | PRESS & PR

Built the annual marketing budget and led the launch, management, and optimization of all paid, earned, and owned media channels. Results included top media placements, #1 rankings on Google for organic/paid, and a brand new podcast

Healthcare Media & Events Company  

BRAND DEVELOPMENT | EMAIL MARKETING | MARKETING OPERATIONS

Led efforts to update brand/messaging and created key assets (homepage, media kit, brand guidelines). Resulted in record website traffic, 30% growth in newsletter audience, and 475% increase in event ticket sales YoY (all in <2 months)

TESTIMONIALS

  • "Will's efforts were critical to teeing up the [Relay Network] sales team for success and earning a 2X lift in new business appointments and 110% increase in conversion rates"

    -Casey Murray
    President, The Virtual CRO

  • "Will is a great partner to work with and created a lot of exposure for us on a modest marketing budget. His expertise in marketing and collaborative approach had a significant impact on our company."

    -Dave Santivasci
    Sr. Director of Health Plan Sales, NeuroFlow

  • “Partnering with Will for our marketing efforts was a huge success. Within a few weeks, we had a brand new website, a refined messaging framework, and a content strategy specific to our business to help guide our marketing efforts"

    -Nik Fuller
    CEO, FLLR Consulting

  • "Will's marketing support and guidance helped evolve our brand, refine our positioning, and grow our audience, ultimately leading to record sales and inbound leads, all in just a couple of months."

    -Solome Tibebu
    CEO & Founder, Behavioral Health Tech

  • "Will is an innovative marketing leader, highly skilled at promoting brand awareness and generating growth. He possesses the passion to transform businesses and clients with poise and results."

    -Troy Kyles
    Career Development Coach, Pathrise

  • "Will has been critical in leading both the strategy and execution of key marketing efforts for our organization including landing helpful media coverage, developing our first ever case study, and overseeing our paid media campaigns. I'd recommend him highly to anyone seeking to launch or supercharge their marketing efforts."

    Meera Menon
    Co-Founder & Executive Director, The Unscripted Project

Contact

Talk, lengthy slide decks, and whiteboard sessions are cheap. Let’s get sh*t done. 

Get in touch below and let’s connect your vision with actionable marketing strategies to achieve real results.